Ranadive, famously, is the first Indian-born owner of an NBA team, and despite his best intentions to make the Kings into a global brand by being leaders in the a high-tech push, the team's on-court failures have cast a dark cloud over all other promotional efforts. Over the off-season, the team introduced a new look: new logos, new jerseys, all new everything.īut the very help of the team - majority owner Vivek Ranadive - remains the same. For a team that hasn't made the playoffs in 11 years, it was yet another attempt at a complete do-over. In came new VP Scott Perry, Buddy Hield, and a fascinating mix of rookie talent and veterans, including De'Aaron Fox, Justin Jackson, Harry Giles, George Hill, Vince Carter, Zach Randolph and Bogdan Bogdanovich. Out went Cousins, Rudy Gay, and Ben McLemore. Ever since they finally cut ties with All Star DeMarcus Cousins in February, the Sacramento Kings have ushered in rapid changes to their roster.
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